Question for a business exam:

"Spanfeller is a twat" (theaspiringengineer) 08/28/2019 at 15:18 • Filed to: None

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What happens when you don’t want study an emerging market thoroughly but that emerging market is also one of the fastest growing in your industry?

This happens:

Lo-and-behold, for according to BMW’s Mexican website you can get a Chinese market FWD 1er, a now discontinued european Market RWD 1er, and an European market FWD 1er.

None of these is available in the US or Canadian markets. The Chinese one isn’t available in the whole of America except for Mexico as far as I can research.

To the true dismay of BMW mechanics across this vast nation, later in the year we will get the 2er grand coupe, which I suppose will be a version of the european 1er that looks like the Chinese 1er.

There is actually an interesting question about the Mexican market because of China. You see, because of the trade war, German companies are scrambling to redirect some of their would-be Chinese market production to other countries... Specially countries with few regulations that could readily accept the cars. Like Mexico.

When my mom was looking for a new car, she was surprised to see that fully loaded Mercedes-benz V250s were being sold for 50 thousand dollars; much below the regular price. I wonder if the impact for other manufacturers will become more evident as time passes.

RutRut > Spanfeller is a twat 08/28/2019 at 15:20

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Why bring them to the US? The sales would be terrible.

Spanfeller is a twat > RutRut 08/28/2019 at 15:24

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Why bring them to America in the first place? I assure you the market for those would be larger in the US than it is in the whole of Latin America, let alone Mexico, combined yet they sell them here. What are the margins?!?

HondoyotaE38: A Japanese and German Collab...wait a minute > RutRut 08/28/2019 at 15:26

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Where in this post did you see him say that they should be brought to the US?

sm70- why not Duesenberg? > Spanfeller is a twat 08/28/2019 at 15:27

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TIL the 1-Series Sedan is a thing.

Spanfeller is a twat > sm70- why not Duesenberg? 08/28/2019 at 15:29

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I’ve spoken about it before.


You need to set up your TAE RSS feed.

Textured Soy Protein > Spanfeller is a twat 08/28/2019 at 15:30

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BMW doesn’t want to sell any small fwd-based cars in the US, unless they’re crossovers (X1, X2) or Minis. We will, however, get the 2 GC. 

Demon-Xanth knows how to operate a street. > Spanfeller is a twat 08/28/2019 at 15:31

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BMW a few years ago:

BMW now:

Spanfeller is a twat > Textured Soy Protein 08/28/2019 at 15:31

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Exactly.

Spanfeller is a twat > Demon-Xanth knows how to operate a street. 08/28/2019 at 15:33

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I can imagine that in 20-25 years when people in the US start importing the Mexican 1ers, some idiot is going to import the FWD version by accident and be made fun of in the equivalent of Youtube in 20-25 years.

Demon-Xanth knows how to operate a street. > Spanfeller is a twat 08/28/2019 at 15:40

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For Sweden > Spanfeller is a twat 08/28/2019 at 15:41

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Somewhere deep in Munich:

“More like the Juan series höhöhöhöhöhöhö wunderbar.”

Spanfeller is a twat > For Sweden 08/28/2019 at 15:43

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It’s a shame they didn’t give Manuel a transmission to pick.

BlueMazda2 - Blesses the rains down in Africa, Purveyor of BMW Individual Arctic Metallic, Merci Twingo > Spanfeller is a twat 08/28/2019 at 15:44

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For Sweden > Spanfeller is a twat 08/28/2019 at 15:46

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Hot Take: exporting a FWD BMW is the worst thing Germany has sent to Mexico since the Zimmerman Telegram.

RutRut > HondoyotaE38: A Japanese and German Collab...wait a minute 08/28/2019 at 15:46

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“None of these is available in the US”

Was just a note on this statement from above.   

Distraxi's idea of perfection is a Jagroen > Demon-Xanth knows how to operate a street. 08/28/2019 at 15:49

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It’s the box flares that make that a work of genius.

Spanfeller is a twat > For Sweden 08/28/2019 at 15:52

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They did also torpedo two oil ships sending us into a war... and indirectly caused a migration crisis in Spain that lead to me being Mexican and not Spanish.

OMG, they sent me! Thats worse.

Spanfeller is a twat > RutRut 08/28/2019 at 16:06

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It was to underline how bizarre it is. Why would a company import niche models to a relatively small market in a continent they regularly don’t send those cars to?
If they sold them here, it would make sense to sell them in Canada, or the US, or the rest of Latin America at least.

RutRut > Spanfeller is a twat 08/28/2019 at 16:46

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I could see trying some of the 1 series in markets that the 3 series isn’t selling well in. US the 1 would just cannibalize a portion of the 3 series sales.

Spanfeller is a twat > RutRut 08/28/2019 at 17:06

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The 3 series sells well here. Better than the 1 series. In fact, if any product is cannibalizing 3er sales its the X1... not the 1er.

AddictedToM3s - Drives a GC > Spanfeller is a twat 08/28/2019 at 21:17

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Not sure how cars are sold in Mexico but the lower prices would hurt the automakers once they start to eat into the manufacture’s net margin. They don’t particularly care too much about the price after the dealership pays invoice price for the cars. Dealers then make it up with financing kickbacks from loans and servicing.

Long term it would have an affect though since it would start to affect the overall dealership network and diminish car sales.

Spanfeller is a twat > AddictedToM3s - Drives a GC 08/28/2019 at 21:19

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what are you even talking about. I’m not saying those cars should be sold in the United States. I’m actually surprised that they sell them here.

AddictedToM3s - Drives a GC > Spanfeller is a twat 08/28/2019 at 21:51

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I’m aware of that. What I was saying would also apply for Mexico if cars are sold through dealership networks .

Spanfeller is a twat > AddictedToM3s - Drives a GC 08/28/2019 at 22:12

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Oh you mean the second part about China?

Yeah, long term it doesn’t seem very sustainable.